Being ICONIC is about special hair-heroines who've captivated us through the decade to the modern-day with their inner elegance and everyday glamour.
From the gorgeous icons of yesteryear... Marilyn, Brigitte, Jackie O and Twiggy to the modern-day women who have it all going on: Kate Moss, Angelina, Keira and Michelle Williams. We want what they've got.
Having great hair gives you a great mojo. Fusing the essence of ICONIC women into our own looks empowers us to make amazing things happen.